The 3 Systems Your Social Media Business Needs if You Want to Scale to Six Figures
It might not sound sexy, but your systems & processes are a fundamental component of running a sustainable and scalable social media business.
As a business that offers a service--setting up smart, repeatable systems is how you’ll begin the journey to six figures.
Whether you’re ready to scale right now, or you plan to stay solo for a while & scale with a team later, it’s imperative that you develop the foundational systems & processes that you’ll use to operate your business day in & day out.
“If you’re too busy to build good systems, then you’ll always be too busy”
Taking the time to get these systems in place will create a sense of flow in your business & give you peace of mind as your company grows.
These are the 3 systems we still use in our agency today and the systems your social media business will need to set up if you want to scale to six figures…
System 1: Client On-boarding System
One of the most important systems (if not THE most important system) your business can have is your lead generation & client onboarding system. This system is what takes someone from a potential client or a “lead” all the way to the bank as a newly signed client.
If you’re already working with clients, think about how you currently approach the onboarding process. Does it feel easy, each time you start working with someone new? Or are you currently handling every inquiry that comes into your inbox manually-- so the process constantly changes, depending on the day?
With an efficient Client On-boarding System in place, you won’t be scrambling everytime an exciting new prospect lands in your inbox. And you won’t feel like everything else in your business has to come to a screeching halt when it’s time to add someone new to your roster.
If you haven’t started working with clients just yet-- this is a great time to think about how you’d like the lead-to-onboarding process to go for those you will work with in the future!
System 2: Team On-boarding System
The next system you’ll need is for on-boarding & managing your “dream team” members.
Whether you plan on hiring your own employees or want to work with contractors, having a system in place to seamlessly bring new people into your business is critical.
Your Team On-boarding System allows you to clarify expectations & to make sure everyone who works with you feels like they’re set up for success. Similar to on-boarding a new client, you’ll want to create a workflow that takes someone from a prospect all the way to a new hire.
You’ll want to think about how you’ll market your open positions, what the hiring / vetting process looks like & what the new hire’s first day on the job will include.
Is there a training process? An introduction to the rest of your team? And what sorts of important paperwork will you need them to sign? (Think tax forms or non-disclosure agreements)
As you scale your business & bring on a supportive team, having a structured system in place will ensure that everyone is on the same page, because you’ve taken each of them through the exact same steps.
System 3: Client Management System
The final set of systems you’ll want to have in place is your Client Management System-- this system encompasses all of your day-to-day operating workflows that you’ll use to manage the services you offer your clients.
This is also the system you’ll be training any new team members on to help you complete client tasks.
Depending on what you do for your clients on a daily, weekly & monthly basis, the steps to complete each of your tasks will vary. However, what’s important is that you get everything you’re currently doing “out of your head” and physically documented into a repeatable system.
This is the first step to the classic, “working on your business versus in it” scenario.
If you’re the only person in your business who knows how to complete a specific task, sorry-- you’re totally screwed!
What happens if you need a day off, want to take a vacation, or you come down with the flu?
This is why having organized systems in place and a group of exceptional people to help you (your dream team) is so important.
So there you have it. These are the 3 systems your social media business needs to scale to six figures. If you’re ready to escape the solo service-provider hamster wheel & want to build a sustainable social media business for the long term-- getting these systems in place is a non-negotiable.