3 Ways to Make Quick Cash in Your Social Media Business
Raise your hand if you’ve ever experienced the dreaded “dry spell” in your social media business. 👋👋👋
When your client roster is slim & your inbox is at zero-- you swear you can hear crickets when you open up your laptop…
What is this, the off season?!
In moments like these, when you have bills to pay yesterday, what’s a social media manager to do?
Instead of spending your time chasing down your next full-service client, try one of these three simple offerings to bring in a QUICK influx of cash!
This was a trick I personally used when my business was brand new & I didn’t have many monthly retainer clients. When things were really slow I offered Instagram Audits to solo business owners.
This was my way of serving a market that couldn’t necessarily afford to hire me to manage their accounts on a monthly basis. Plus, by offering this lower cost option, I was able to work with many different types of businesses (those I may not normally work with) which helped me gain even more experience as a newbie.
This offer required practically zero planning.
I created a quick survey on Typeform to gather information prior to the audit
I threw together a simple graphic on Canva
I posted the graphic on Instagram & within a few Facebook groups filled with creative business owners
That was it!
I performed a “10 Point Inspection” on Instagram accounts, going through each section of an Instagram profile. I’d check for areas where they could improve then I’d leave my first impressions, observations & overall feedback on a Google Doc. Each audit took me no longer than an hour & I was able to add an extra chunk of change to my monthly income with very little effort.
After an audit was complete, I’d send it back to the business owner & offer them an opportunity to dig a little deeper via a 1:1 Strategy Session. It was the perfect upsell.
The Strategy Session was an hour long video call via Zoom where we would discuss the audit in more detail. During the call, the business owner would be able to ask questions & get more clarity around their goals-- and they’d leave the call with a specific action plan to market their business on Instagram.
Of course, you don’t have to offer your Strategy Sessions as an upsell to anything else. You can offer these calls as a stand-alone service too!
What makes offering these Strategy Sessions so simple is they require very little preparation or planning on your part! You just need to show up with your knowledge & ideas in order to help a lost business owner find direction with their marketing strategy.
If you haven’t performed an audit prior to the session, you may want to include a full strategy document as part of the overall package. You can even record the actual session via Zoom & give the recording to the client so they can refer back to it later.
This is another low-cost solution that’s great to market to those DIY business owners who need help using social media to reach their goals, but maybe don’t have the marketing budget to hire a professional month after month!
Group Coaching Sessions
Finally, you can offer group coaching calls or online group training sessions to bring in additional income fast!
Generally your group calls will cost a bit less than 1:1 sessions, because it’s likely that some attendees won’t get personal attention. But the lower cost can actually work in your favor.
Let’s say you charge $200 for a 1:1 session, but charge $50 per person for a group session.
You can spend 1 hour with 1 client making $200. Or, you can host a group session where 10 people attend & you’ve made $500 in that same amount of time!
By offering monthly coaching sessions to a specific type of business owner you can share valuable information with more people in less time (versus repeating yourself over & over on 1:1 calls).
For example, let’s say you generally offer your monthly services to salons-- that means you could be extremely valuable to hairstylists who want to learn how to market themselves on social media!
By offering “social media for hair professionals” coaching sessions you can train this specific group of business owners to manage their accounts similarly to how you manage your retainer client accounts.
You could offer a series of calls, for example: 3 months of group calls for a specific rate, or perhaps ongoing biweekly calls that participants can pay for each time they attend.
There are plenty of ways to format your group sessions, but the idea is to create a simple way to share the valuable information you already have with similar types of business owners (who may not otherwise be able to work with you!).
And that’s it-- three ways to make quick cash right now as a social media service provider!
By creating a low-cost way to work with you (in a one-on-one or group setting) you’ll open up the possibility to work with more / different types of clients than you would by only offering social media services.
Now, who’s ready to make money moves?!
Wanna learn more ways to make money with your social media business?!
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