The Social Media CEO Spotlight: Kristina Knapp of Elixir Media Co
When sitting down to chat with Kristina Knapp, her confident-yet-humble personality is contagious. From high-fashion business growth hacking to The Social Media CEO of Elixir Media Co, she has foraged her own unique career path and is not stopping anytime soon… (ok, so she may be taking a quick time out because she just became a new momma, but she’s got a rockstar team in place so she won’t miss a beat!).
We chatted with her about what it’s like to scale a business & hire your dream team while also finding IDEAL clients. She is a systems and workflows queen and has built her successful social media agency as a result of streamlining her processes.
Read on to get to know this badass Social Media CEO…..
Tell us more about your social media business! What is your "elevator pitch"?
We attract fierce social media followings for BOLD brands who are shaking up their industries and inspiring others.
How did you get started as a social media CEO? Give us a brief history, or your career trajectory --- what ultimately led you here?
In my past life, I used to flip underperforming stores into top performing stores in the country in a three week time frame for a high fashion retail company. Knowing how to manipulate the ins and outs of business operations led to an interest in marketing, which ultimately led me to the world of social media. I became fascinated with the yin and yang balance of new age selling paired with old school networking. Give me anything with authenticity and finesse backed up with metrics, and I'm game!
What do you love about being a social media CEO?
The power to rewrite the game. To create a disturbance in the industry. To be able to run my business however the hell I see fit. We're living in such a monumental time where we have the ability to REDEFINE what it means to be a CEO... and I intend on doing just that.
What is your biggest challenge as a social media CEO?
At first creating the systems for a team vs. just myself was a big hurdle to get over, but now I'm not sure. Sometimes having unlimited choice on how to run things can be a bit overwhelming, but at the same time it's what I am most grateful for about owning a business.
If you could give your younger self some words of wisdom, what would they be (does not have to be business related!)?
Stop giving a fuck. Trust your gut and go for it. You're capable of far more than you ever could have imagined.
What are you most looking forward to in your business this year?
Working with our ideal clients. We've spent the last 6 months setting up and pumping new energy into Elixir Media Co. to prime the company to work with our ideal clients and now we've got them! We've been digging into the dirt and planting seeds with our bare hands and now we get to watch them bloom. THIS is a moment to celebrate and I couldn't be more stoked about it!
So, you just had a baby! CONGRATS! Tell us about the importance of having proper systems in place and a team to help so you could take some much deserved time off to be a mom?
HOLY SHIT I HAVE A BABY!!!! Who am I?! haha
Getting pregnant, while at the time seemed like the WORST possible thing that could ever happen to me, ended up being the best possible thing that could have ever happened to Elixir for the sole fact that the business could not run without me. I was doing EVERYTHING myself, taking the photos, creating the captions, hashtag research, engaging daily, meeting my clients for monthly touch bases, answering every phone call, email, and text. There was no way Elixir Media Co. could survive without me, so I pivoted and created systems and the perfect people came out of the wood works for exactly what I needed. The ONLY way my business is able to thrive and GROW while I'm at home in a robe, snuggling my new baby is because of my insanely, amazing team. Because of them, I don't have to worry about a damn thing ;)
You recently scaled your biz in a big way, bringing on a lot of new team members and new clients! How has having systems & workflows in place helped you to scale more quickly?
Systems and workflow are ERRTHANG. We have a system in place for on-boarding new clients AND new team members. Every task we do has a process and deadlines to keep us all accountable for our piece of the puzzle. They are essential to working together, otherwise we'd be running around like chickens with our heads cut off.
You are “the workshop queen” and you also consult small businesses. How do you juggle the client work with the live workshops? P.S. Why do you enjoy teaching in person (does it ever lead to new clients for you?)
Everything is streamlined! So it makes it simple whether we are taking on new clients with social media management or small businesses for consulting. By developing systems that be replicated over and over again, we are essentially doing the same steps for everyone and just tweaking the actual strategy according to the specific business.
The live workshops were a no-brainer! I was already teaching people how to run their social media consistently, beat the algorithms, form the perfect hashtag groups, and more in consultations, so it was just a matter of turning the one-on-one lesson into an intimate classroom discussion. Once that initial work is done, you can reteach that class as many times as you want!
I loooove meeting new people and the business owners who attend my workshops are always MY PEOPLE. You'll find a lot of brewery marketing directors, sassy jewelry makers, and sage burning wardrobe stylists. There are few things in life that you can do for money that actually GIVES you energy, instead of taking it, and these workshops are 100% one of those things for me.
Give us some brands you are loving on social media right now!
#RealTalk We like to keep it real & even though you’ve obviously been successful in your business, can you remember a time when shit hit the fan, or when something you tried failed miserably? How you were able to bounce back or what that incident inevitably taught you?
Recently I made the decision to continue writing all the copy for three clients despite my due date for having a baby approaching. I thought it was the right decision since they were my oldest clients of over two years and I didn't trust my team to handle their account like I would. I ended up having severe complications that put me in the hospital for over two weeks, then had complications with the birth that kept me in the hospital for a little under a month total. Needless to say, I wasn't able to keep up with the workload and had to press pause on our services. Meanwhile, the accounts my team is handling continue to flourish. What I thought was the right decision, ended up being a bad judgement call. If I had placed full trust in my team, then the whole situation could have been avoided entirely! LESSON LEARNED.
Who was your 90's crush?
Paul Walker and Shane West. #DUH
WANNA HANG OUT WITH KRISTINA AND OTHER BADASS SOCIAL MEDIA CEO’S LIKE HER?
Join our exclusive Clubhouse for female-identifying social media professionals! This is not your mama’s Facebook group. Join the clubhouse to get access to loads of Social Media CEO resources, a monthly book club, virtual pizza parties with Steph (yes, pizza!), and no bullshit community of awesome women. Want to know more?